Eureka Natural Foods is collecting donations to aid in relief efforts in the fight against the Carr Fire in Shasta County and the Mendocino Complex fires.
Between now and August 10, customers at either the Eureka or McKinleyville locations will have the option to donate their change, or a larger amount, during each transaction to this cause. A portion of all the money raised will be matched by Eureka Natural Foods.
“With several states across the country lending aid in fighting these fires and with each fire season starting sooner and lasting longer we decided it was time for us to step up.” said president of Eureka Natural Foods, Rick Littlefield.
“Tens-of-thousands of people have been forced to disrupt their lives and flee their homes and the best thing any of us can do is donate money to help them in this trying time.” Littlefield went on to say. “At a more local level these fires do affect our air quality and weather patterns so it is in everyone’s best interest to do what we can to extinguish these fires as quickly as possible.”
Funds gathered by Eureka Natural Foods will go directly to wildfire relief efforts, wherever the need is greatest.
Eureka Natural Foods has raised thousands of dollars for local non-profit organizations through their Change 4 Change program, and through this effort they hope to provide locals who want to help with an avenue to do so.
The Carr Fire has burned through nearly 113,000 acres and is now considered 30 percent contained, according to Cal Fire. The Mendocino Complex fires have burned more than 80,000 acres.
Eureka Natural Foods is a family-run business serving Northern California since 1944. They offer natural and organic products free of GMO‘s, antibiotics, hormones, pesticides and radiation.